cheapseats:
I will begin by presenting the Northcoast structure in the order of their products.
First, is their Executive Club. With this club, one is provided with every late phone release and opinions on most all games including their totals releases and their small college plays from preseason through the pro bowl. In the NCAA, their late phone releases are those that are rated between 3*-5*. Most weekends, they will have 5 to 7 late phone releases, with 2 or 3 that are rated 4* and the others generally rated as 3*. They only release approximately 5 to 7 of their 5* releases including the first one in September that is free to subscribers of their newsletter Power Sweep. Another is usually released in October and then their College Game of the Year in November. Then in December, they release their Bowl Game of the Year and their NFL Game of the Year. In January, they release their NFL Playoff Game of the Year. Thus, six 5* plays. Sometimes, they have two in September. In the NFL, most weekends they release 3 plays, with the top play being 3.5* unless it is stated as a Game of the Month, whereby they rate it as 4* with the remaining two plays being rated as 3*. Their Monday Night Magic Play is rated as 2*, but is not considered a late phone selection. Since you are familiar somewhat with them, you no doubt are aware of their complimentary line. On Saturday's they will provide some 2* small college sides and totals for free. Futhermore, throughout the week and on the weekend they will provide some of their plays from their Private Play Hotline with various titles for free. All of these are of the opinion level and normally not late phone releases although they could become rated as a late phone release. They are either top opinions or regular opinions. They sell these same selections in a variety of ways. You can purchase just their late phones on any given Saturday or Sunday via their office or through a 900#. These are the same releases as given to the Executive Club members. You can purchase any number of their Private Play Hotline plays on a daily basis on through the weekend, but these are not late phone selections. An example would be their Monday Night Totals Play for $9. Remember this is just an opinion and not a late phone release. The confusion for many is not understanding the distinction between their late phone selections and their Private Hotline Plays. The latter are generally opinions although once in awhile, they may happen to be rated at 3* thereby making it a late phone selection.
Below the complete Executive Club level are Executive Clubs for college only and/or pro only, plus a top play club only. Each of these are less expensive but are the same plays as the full Executive Club. If not for an entire season, you can purchase these on weekends. Often times there are special price reductions on all of these products. You can purchase just totals plays as well.
As to their newsletters, they publish two, Power Sweep and Power Plays. The former being their primary newsletter with the latter being based on their own power ratings and brief in information.
Finally, they produce both a college football preview annual wherein if you fill out the questionaire, you'll receive their pro football annual for free. They also publish two scorebooks, one college and one pro with volumes of information.
I could go on, but think this is a good place to conclude. Should you have specific questions that you would like answered, I would be more then happy to share with you, so feel free to ask. Hope this sheds some light on their business practice.
Last, and most important, is that this is no endorsement of Northcoast as their recent record in the NCAA has been average at best, while their NFL has been better then average for the past few years.